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off because the recent hailstorm caused some very slight damage to your product and you need to liquidate. People can now reconcile you great offer in their minds so that it makes sense and is believable. Element 4 Unique Competitive Advantage Why should your prospect do business ?????? ????? with you over any of your competitors. Even those that have lower prices! Do you have a "wider selection than anybody in the ?????? ????? tri county area" or do you ?????? ????? "deliver within eight ?????? ????? hours after the purchase"? Often your unique competitive advantage is the biggest benefit you can offer your prospects ?????? ????? so consider ?????? ????? including it in your headline, bulleted copy, ?????? ????? or your guarantee. If by ?????? ????? chance, you don’t have a unique competitive advantage(s) then you better get onefast. Not having a unique competitive advantage with which to show value, results in ?????? ????? competing solely on price and that’s a losing proposition (unless you have a significant cost advantage). Element 5 Advertorial Style Studies ?????? ????? have shown that consumers read new articles：